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BMW's New Functional 'AR'T Car

BMW's art cars have been known in the community of people who have a good taste in art and cars. Chinese multimedia artist Cao Fei has taken a BMW M6 GT3 race car and transformed it onto a piece of digital art. There are three distinct elements to it: the BMW race car in original carbon black, a series of images that can be explored via augmented reality, and a video focusing on a "time travelling spiritual practitioner.

Visitors will be able to experience light swishes around them and the car, using a dedicated mobile app. BMW says that they wanted their viewers to be a part of the art installation. Oh, they also say they will race it later this year at the FIA GT3 World Championship.