World's Most Valuable Brands In 2017





1. Google ($109.5 billion) - New advertising products and search engine domination saw brand value rise by 24%

2. Apple ($107.1 billion) - Suffered a 27% fall in brand value after limited product innovation and stronger competition.

3. Amazon ($106.3 billion) - 53% growth in brand value for the world's biggest e-commerce company.

4. AT&T ($87 billion) - Brand value surged 45% on the back of strong acquisitions in Latin America.

5. Microsoft ($76.2 billion) - Brand value is up 13% on 2016 for the tech company that spends the most in R&D

6. Samsung ($66.2 billion) - One of the few non-US brands in the top 10. Brand value up by 13%

7. Verizon ($65.8 billion) - Just 4% growth in brand value sees it slip from the top spot in the telecom sector.

8. Walmart ($62.2 billion) - The world's biggest retail brand has increased its value by 16% in a year.

9. Facebook ($61.9 billion) - Continuous innovation has seen the social media network grow by 82% since 2016

10. ICBC ($47.8 billion) - The Chinese banking giant overtakes Wells Fargo as the most valuable financial brand.

Comments

Enter your email address:

Delivered by FeedBurner